What is the meaning of “gamification”, what is it & how it works?

From Fortnite to League of Legends: How do video games use gamification to retain players?

Gamification in UX design, involves using game mechanisms in contexts (nowadays, other than games themselves), such as websites, apps, or professional environments. The goal is to increase user engagement by providing an immersive and motivating user experience.

Gamification can take various forms, ranging from badges and rewards to leveling up, as well as challenges and contests. Video games are an example of a field where gamification is particularly well-developed and used, with very positive results on player retention.

Now, let’s see some of the best examples provided by the video game industry itself.

An example of a very popular gamification mechanism in online games right now is the “battle pass.” This system allows players to acquire exclusive rewards by completing tasks and progressing in the game. Tasks can be varied objectives, such as completing a quest, winning a match, or playing with certain characters or weapons. Each completed objective allows the battle pass to level up, earning certain rewards, like a new skin for a character, a collectible item, or a sum of virtual currency.